Considering the profound impact that email appending can have on, it's amazing how much of the businesses world has yet to grasp the power. When evaluating vendors, it's crucial to determine which one is the most reputable with the highest match-rate for the industry that you are targeting.
As Peg Kuman described at Digital Marketing News last spring, match rates are crucial to understand, but they involve a number of factors:
One of the most often asked questions in the client-data vendor dialogue is: “what is a typical match rate on a given data append effort?” However, answering this question is like answering the age-old question about “average” response rates. We all know there are too many variables in price, product, promotion and offer to give an answer that is anything more than educated guesswork.
Consumer and household appends tend to have the lowest match rates that typically range from 10% to 45%. On the flipside, B2B appends can be the most fruitful as they tend to have the best conversions (upwards of 70% sometimes).
Hopefully you'll use the chart in the blog header to help guide your decisions based on the type of append you could use. Good luck!
No comments:
Post a Comment