Email appending is a rapidly emerging space that will only become further crowded with options. It's important to consider your end goal as you look to select the optimal provider.
Off the bat, it is crucially important to know who you're working with and what kind of results you can expect from them.
As detailed in this lengthy discussion from ListK's blog, I wanted to address one of the most important considerations: the process by which emails are collected.
Your best bet is to work with an append vendor that utilizes the best in technology to freshly append emails using domain and topography algorithms. If you work with a vendor that matches records to an existing database, make sure you ask from where the data originated and if they are a reputable source from the United States. There are many offshore providers that are less than scrupulous.
As you notice when you first arrive on this blog, I want to keep an active record of the best-in-class appending services per vertical. It's not worth compromising the quality when high bounce rates can be the devil. The ROI will ensure that the money spent is paying dividends.
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