Continuing with my ongoing series of posts about choosing the appropriate email appending provider, I wanted to focus on the source of your source: Where does the email append data come from?
As I described in one of my original posts, it’s of utmost importance to ensure that you gather your data from a reputable provider that abides by set of guidelines specified by the DMA. Each provider can build their monster database from a variety of sources, but website relationships and licensing agreements are two of the main routes that are taken.
Depending on the type of emails sought, the original sources can even extend to customer survey participant pools or yellowpages databases.
As you can probably imagine, every provider has their own unique methodology. Still, it’s worth your time to uncover how they source the database so you can better understand and feel comfortable with the entire process.
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