Email appending can be a highly fruitful business decision, but it's important to have the proper expectations going into the process. It's unrealistic to expect a 100% match-rate, no matter the industry type.
As I described in an earlier post, consumer appends tend to have the lowest returns, but business can sometimes yield up to 70%.
Considering you're bound to have emails that do not make it to the party on the other end, it's crucial to be aware of your provider's hard bounce policy. As stated here:
A reputable vendor will guarantee email addresses for at least 30 days after delivery. Look for someone who will refund your money on all emails that hard bounce within that period of time. If they will not, don’t do business with them.
Before spending the money, make sure that you will be working with a reputable dealer. It's one thing to see their claims; it's another to see their performance. Be smart!
Click here to read on your mobile phone is becoming more commonplace on B2B emails and may help you escape mobile email rendering holdups.email appending
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