With the challenges companies are facing in the current economic climate, email appending – adding email to your existing customer or prospect database – is a smart, costeffective way to turbo charge your marketing efforts.
Email Appending is the process of adding email to an existing marketing list of prospects or customers. Typically, it is done by matching a master database that includes email addresses to the customer file or by a technology where algorithms are used to match contact record domains (websites) and build, verify and append fresh email addresses.
It is a rapidly growing industry that can have enormous benefits (such as expanding your reach and lowering your cost per contact), and we'll cover those & more in the near future.
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